Best practices for enhancing experiences and attracting new audiences

MUS.NET, «MUSeum NETwork,» is a project on audience development, designed for a network of cultural institutions in four European countries –Italy, Spain, Poland, and Slovenia– seeking to improve the visibility of their centers and attract new audiences.

To this end, the partners will study the best innovative practices that will capture visitors’ attention. New technologies -such as augmented reality or specific APPs- will play an essential role as a necessary method for transforming the museum experience.

The project, which will last until April 2022, is led by the Province of Padua and involves the participation of our Foundation -through the Rom exhibition center– and three other European cultural institutions: RIS Dvorec Rakičan, in Slovenia; Butterfly Arc, in Italy; and the Lebork Museum, in Poland.

The overall budget is 325,302 euros, of which 60% is co-financed by the European Commission through its Creative Europe program.